Marketing News Journal #1 Essay Example | Topics and Well Written Essays - 500 words

Marketing News Journal 1 - Essay ExampleBefore looking into the reactions of consumers, it is important to understand market trends in the mobile scream industry. Competitors in this industry engage in fierce advertising and marketing following the development of new(a) and improved phones. A close competitor to Apple is Samsung. Even though there are other(a) study players in the industry, these two firms are known to try to outperform each other in phone technology. A clear example is evident by dint of Samsungs Galaxy phones and Apples iPhones. Ultimately, the consumer is the final decision maker as to which phone better meets ones tastes, preferences, or interests.As earlier mentioned, iPhone 6 pre-sale bookings were available before the product hit the market. The underlying marketing practices explored consumer interests and anticipations for the product. One major improvement observed in the new product is the size of its sieve. Chen (2014) maintains that smartphone user s increasingly prefer big screens to small ones. In response, Apple would ultimately meet this need alongside Samsung. A comparison of screen sizes show that Apple has had to follow Samsungs path to try to recapture lost markets that opt for large screens (Chen, 2014).In light of the above discussion, it is evident that consumers interests or needs changes from time to time. There are accredited consumers who stick to iPhones no matter of their screen size, while others prefer a big size screen regardless of the brand. The common denominator, however, is that business enterprises respond to such scenarios in diverse and dynamic ways. IPhone 6 enthusiasts look forward-moving to an enhanced phone whenever a new one is launched. For others, there is prestige in owning the phone through booking before sale or buying it when it is launched. Whatever the case, consumer behavior plays an influential role in that regard.The market