Thursday, March 12, 2020
Customer Relationship Management Systems The WritePass Journal
Customer Relationship Management Systems Abstract: Customer Relationship Management Systems Available at: http://doblegroup.com/dell-case-study/ Fan, Y. W., Ku, E. (2010). ââ¬Å"Customer focus, service process fit and customer relationship management profitability: the effect of knowledge sharing.â⬠à The Service Industries Journal. Vol.à 30(2) pp. 203-223. Jayachandran, S., Sharma, S., Kaufman, P., Raman, P. (2005). ââ¬Å"The role of relational information processes and technology use in customer relationship management.â⬠à Journal of Marketing. Vol.à 69(4), pp.177-192. Lin, R. J., Chen, R. H., Chiu, K. K. S. (2010). ââ¬Å"Customer relationship management and innovation capability: an empirical study.â⬠à Industrial Management Data Systems. Vol.110(1) pp.111-133. Ãâ"ztaysi, B., Sezgin, S., Ãâ"zok, A. F. (2011). ââ¬Å"A measurement tool for customer relationship management processes.â⬠à Industrial Management Data Systems. Vol.à 111(6) pp. 943-960. Payne, A., Frow, P. (2005). ââ¬Å"A strategic framework for customer relationship management.â⬠à Journal of Marketing. Vol.à 69(4) pp.167-176. Reinartz, W., Krafft, M., Hoyer, W. D. (2004). ââ¬Å"The customer relationship management process: its measurement and impact on performance.â⬠à Journal of Marketing Research. Vol. 41(3) pp.293-305.
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