Research paper Example | Topics and Well Written Essays - 750 words - 4

Research Paper Example Consumers get enjoyment and pleasure from products and services as Norman moves to think about the objects. Norman’s thinking on objects’ design and his efforts to relate with users’ perception is highly remarkable but he misses the objects in the visual sense. Norman in his book also worked on the emotional designs. Norman’s expression about emotional design on the object is more influencing and motivating. Although he worked on emotional design of objects, but young ideas on the theoretical framework were problematic. For example, Norman focused on the positive and negative impacts, which were produced only at the visceral level and did not involve other two levels. However, in the later section, Norman added other two levels in it. Design of objects presented at three levels overlap with his discussion. Instead of these shortcomings, there is clear evidence on the integration of the emotional facades in the field. 2. THE PHILOSOPHER'S TOOL KIT II (Wittk ower) In most part of the book† iPod and philosophy: iCon of an ePoch† Wittkower (2008) discussed the iPod and Philosophy. People have different views about philosophy. However, the central theme of philosophy is about the people reflection that is gained through their experience. Philosophy enables people to think, invent and reply the questions of others. Popular culture is also shaped through a close association between computer engineering and computer science. A new design is developed based on the users’ needs and demands. Development of new and innovative things does not occur at once but according to demands of people. From Chapter â€Å"Philosophy by iPod: wisdom to the people† the importance of the iPod for the runners in current times and future is revealed. IPod contains music that is a source of entertainment for people of the present generation. With the changing requirements of users, the iPod will serve the consumers in the future in order t o access the information on philosophies and interviews of philosophers. IPod is too known as the â€Å"next generation book† because future demands of consumers are to keep the large number of books in their pockets. In the future, communication problems will be solved through enhancement in iPod. The conversion of iPod into iPhone is a major perceived development. Digital media players are also embedded in the iPod. IPod is a source of learning, communication and fun games for the users. Appearance of everything needs the new features of design, shape and color, as makers also desire to think about all these features. The beetle of Volkswagens and iMac are other examples for the toolkits for the future. 3. UNDERSTANDING MEDIA (Evans) Evans says: "Even when you aren't listening, people are talking about you." (p.54) You must participate in the dialogues. In the above statement Evans (2010) signals towards the online marketing that has become a phenomenon for enterprises for last many years. Author also emphasized on the presence of enterprises’ representatives for discussion in forums like social websites i.e. blogs, and companies’ websites. Social media is significant for the enterprises to attract their customers and audience through online forums. Now enterprises can convey the message to their consumers about their products regardless of their physical locations. Now customers give feedback and rate their interested companies through the social media. Need for financing the social media for